Feature Friday Presents
“My name is Gini and I run Gini’s Boutique on Etsy. I’m 38 and I live in Yorkshire, England with my partner and my 2-year-old daughter. I’m currently a stay at home mum and enjoying having the time to run my Etsy shop along side this. I create a wide range of items which will hopefully give you a feel of browsing a little boutique shop. I specialise in Dorset buttons, which is an old craft of weaving buttons from rings and thread.”
$40.24 USD $19.31 USD
$20.92 USD $8.85 USD
$12.07 USD $11.27 USD
$16.10 USD $27.36 USD
What got you interested in crafting?
I was born to craft! It’s always been a passion of mine since I was young enough to pick up a pencil. It’s in my blood too I think, both my mother and father were artists and my partner is too. Now my daughter is following the tradition, she can already draw faces and she’s only two, we spend many hours together painting and making collages.
What has been your favorite project to make and why?
I particularly like making my felt letter brooches. The customers which order these usually want something as a keepsake which is personal to them. I made one for a lovely lady in the Netherlands recently. She told me it was for her soon to be born first son. I was so touched that I was asked to make something for her baby to be. I felt honoured that she thought my brooches would be a lovely gift for him to keep for many years to come.
What’s the secret behind your etsy name?
Gini is my nickname that all my family and friends call me by. It’s just short for ginger, the colour of my hair. It stuck when someone called me it at college and I’ve been know by it ever since. I like it, it’s more interesting and individual than my own name, which is Louise.
If you could open up a shop in your town what would you call it and what would it be like?
Ah now I have this dream of my perfect career, it would be to open a little boutique in the beautiful Yorkshire Dales, which is far more inspiring than my home town I’m afraid! So my Etsy shop is based on that idea, a cute quirky little shop which has all manner of gifts, decorations, jewellery and accessories which is fun to browse around. I always wanted to call it Gini’s Boutique, I can imagine the sign above the door and gorgeous view out of the window, if only it was true!
What is the most challenging thing you have made?
From my shop I would probably say my felt name plaques. They took a long time to develop. I made a few versions before I was happy with the final product. The dowling idea came to me after lots of pondering and frowning! It was all worth it when I get the lovely comments from happy customers telling me where they have hung them.
Another thing which I have developed over many years of practice and designing are my Dorset buttons. I would call these my ‘speciality’ as I’ve become quite skilled at them and they’re quite unique on Etsy, not many people have heard of them and other people certainly don’t make them into what I do. I really enjoy making them and if I had to pick only one thing to make for the rest of my life it would be these.
What are some of your goals you hope to achieve within the next year?
More sales, ha ha, I’m sure that would be everyone’s answer, but seriously my aim this year is to make make make. I’m trying to fill up my shop with as many things as I can, pass that golden milestone of 100 items for sale. I’m also trying to promote myself more to gain more sales. I have a facebook fan page which I update every day with new products, sneak previews, my creative processes and generally what’s going on in the world of Gini’s Boutique.
What inspires you to be crafty?
Everything and anything. It’s in my nature to make and I can’t imagine life any other way. I look around me and see colour, objects, people etc which inspire me and send ideas running around my head. I have a huge amount of scrapbooks, notepads, post-it notes all over my desk containing my ideas which I add to on an almost daily basis. My trouble is that I have so many ideas it difficult to find the time to make everything that I want to.
What is your best quality when it comes to your crafts?
I would say putting myself in other people’s places, I tend to do this in life too. I like to come up with items I think my customers would like, not just what I like. When creating a custom item I like to ask questions about the person it is for to get an idea of their personality ‘type’. I give them options to choose from, I generally show them or send photos of colours etc so they can be involved in the creative process. It’s more personal to them that way. I think as a crafter you can end up becoming very set in your ways if you only create what you would be happy to own or wear yourself.
If you could have one thing to help your store what would it be?
I guess more exposure, it’s hard to stand out from the all the thousands of sellers on etsy and get noticed. I actively promote my shop and products as much as I can but there’s only so much you can do in the time that you have. I’m really loving doing interviews because it keeps me on my toes and makes me really think about where my shop is heading (in the right direction I hope!)
If you haven’t already checked out GinisBoutique – click on the link!
Thanks for stopping by!